Posted on 11 min read

Haribo opens first United States retail store at Woodbury Common

HARIBO leaders and Woodbury store team members celebrate the opening of the company’s first-ever U.S. retail store at Woodbury Common Premium Outlets in Central Valley, New York on Friday, August 7. Pictured from left: Seth Klugherz, VP of Marketing, HARIBO of America; Julie Mangler, Woodbury Shop Manager; and Jon Hughes, President & CEO, HARIBO of America.
HARIBO leaders and Woodbury store team members celebrate the opening of the company’s first-ever U.S. retail store at Woodbury Common Premium Outlets in Central Valley, New York on Friday, August 7. Pictured from left: Seth Klugherz, VP of Marketing, HARIBO of America; Julie Mangler, Woodbury Shop Manager; and Jon Hughes, President & CEO, HARIBO of America.

Haribo has opened its first United States retail store at Woodbury Common Premium Outlets in Central Valley, New York. The store officially opened to visitors on Friday, August 7.

The Central Valley opening marks the launch of a new retail strategy for the candy manufacturer in the American market. The company adapted the store concept from retail locations currently operating across European markets.

Visitors to the Woodbury Common store can access a customizable pick-and-mix candy station, exclusive company merchandise, and seasonal products. The interior layout features interactive displays centered on the company’s product line.

The local store launch coincides with a broader leadership transition across the organization. Jon Hughes has taken over as president and chief executive officer of Haribo of America after previously serving as managing director for Haribo U.K. and Ireland.

Shoppers create their own personalized candy blend at HARIBO’s Pick-and-Mix wall during the grand opening of the company’s first-ever U.S. retail store at Woodbury Common Premium Outlets in Central Valley, New York on Friday, August 7.
Shoppers create their own personalized candy blend at HARIBO’s Pick-and-Mix wall during the grand opening of the company’s first-ever U.S. retail store at Woodbury Common Premium Outlets in Central Valley, New York on Friday, August 7.

The company plans to open a second outlet store location at Wrentham Village Premium Outlets in Massachusetts. The Woodbury Common store is currently open and accepting visitors during regular outlet hours.

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